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12 Reasons to List During the Holidays

Monday, August 28, 2017   /   by John Murdock -- CityScape Metro Group

12 Reasons to List During the Holidays

As we approach Fall, you may hear a lot of Realtors start to say that the market is slow. They may even discourage you from listing your home for sale! While it is true that compared to Spring/Summer sales, Fall is a bit slower, we have gathered 12 reasons on why it may be the perfect time to sell your home! 


Reason #1: Inventory of Competition is Lower

Your home stands out better with less to choose from. Your odds of selling may actually go UP during this time of year. Many people feel just like you that fall is a poor time to sell, and don't realize that there will be a FLOOD of new listings on the market after the holidays that can cause you to get "lost in the crowd." Listing now means more serious buyers per home for sale. 


Reason #2: Only the SERIOUS Buyers Are Out in the Fall/Winter

Fewer may be looking, but you are more likely to get a contract from those that do come through! Think about how fantastic it will be to have this all finished when others are just getting started!!


Reason #3: Taking Photos in the Fall.... 


Can be a big asset, as they look great on your online photos and flyers before exterior plants start to die off. 


Reason #4: Home May Show Better While Decorated


Your home may look better now than any other time of the year! Why not have potential buyers see it at it's best? Fireplaces, evergreens, scented candles...all this adds to the beauty inside the home when it's not so pretty outside. Contrast can equal a sale! 



Reason #5: It's OK To Have Specific "No Showings" During the Holidays


Lockboxes can even be emptied of keys or removed. Just because you're planning a few holiday events is no reason to not be for sale the rest of the time. 



Reason #6: Houses Feel More Like "Homes"


When you come in from the cold weather, this cozy feeling causes emotions in a Buyer you can't get other times of the year. "Home Sweet Home" is never sweeter than now! 



Reason #7: Online Searches Go Way Up

People stay home more in cold weather and with today's technology and CityScape's expertise in marketing our listings online the chances you get seen and sold are improved. 


Reason #8: Buyers Who Buy Closer to the End of the Year...

May pay closer to full price than other times, as they are often buying under a deadline. They have less time to negotiate and less time to choose from...getting YOU the best PRICE.


Reason #9: Buyers Have More Day Times Off During Mid-November Through January


Increasing serious buyer traffic during normal business hours vs. showings during your evenings and weekends. 


Reason #10: Buyers At This Time Often Have An "Urgency Factor"


Many employers want new hires to start in January, so they can't wait to buy your home. If you don't list until after January 1, you might miss out on those buyers. They can't buy your home if it's not for sale!


Reason #11: Late Occupancies Are Common During This Time


Some buyers that need to buy by the end of the year don't have to occupy the home right away, allowing you a real win-win situation. They win with lower interest rates now, and you could negotiate your move for later. 


Reason #12: Decreased Demand

On lenders, appraisers, home inspectors, movers, and other vendors during this time can cause your escrow processing time to be smoother and easier than during busier times. 




The bottom line is that if your home isn't available, you may miss YOUR perfect buyer. If you know you want to sell your home, don't wait! The question really is.... why delay? What is the downside to listing now?
CityScape Metro Group
John Murdock
11700 Plaza America Drive Ste. 150
Reston, VA 20190
571-409-1160

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